Lori Anderson, President and CEO of the International Sign Association (ISA) said it best recently when she said, “They say that a business with no sign is a sign of no business."
Effective signs are usually the first thing that customers notice, so it pays to make sure your signs make a good impression.
We are opening a brand new Check-In kiosk this coming weekend, and the most important priority about this project for us are the signs that we use to identify these environments. The kiosks are nice, the computers are great, but the signs make the whole thing pop. These signs scream that something exciting is happening.
What kind of impression our your signs making on your guests?
Do they give clear direction so your they know what to do and where to go?